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I have been thinking about a question for some time: Why did Binance choose to promote the BSC ecosystem at this particular time point?
Breaking it down, there are essentially three reasons:
1. Weakness of competitors: Solana has fallen into a state of fatigue under the blood-sucking of several large trucks and massive token unlocks;
2. Exchange business has reached its ceiling, needing to expand new business lines to generate revenue, pushing on-chain alignment with future trends, and going with the flow;
3. Binance is relatively optimistic about future market conditions.
The third point was the only uncertain one for me at the time. But now, it seems the overall market has at least stabilized.
When Binance truly begins to turn around, the momentum of BSC will basically be established. The biggest advantage is: Binance listing.
The direct expectation for BSC ecosystem tokens is to be listed on Binance, and Binance has further divided this expectation into Binance Alpha, community voting, contracts, and spot trading. One can only say they've played it perfectly. By giving expectations bit by bit, they can gradually create a wealth effect.
The more cards you have in hand, the more room for maneuver you'll have.
Of course, besides listing tokens, organizing community activities, and Binance Wallet IDO, I think there's another crucial point: the construction of related infrastructure.
First, the support of shill tools for BSC. Although these bots tend to push wherever it's hot, they can help BSC quickly reach the community end - after all, user volume is the profit foundation for these tool products.
Second, MEV, which @cz_binance has previously complained about. MEV will directly affect user trading experience. A recent solution is the BNB Chain's goodwill alliance, hoping to unite nodes to reduce sandwich attacks on BNB Chain, thus alleviating MEV issues. 48Club (which owns the BNB Chain infrastructure brand Puissant) is a founding member. They have already collaborated with Binance Web3 Wallet and PancakeSwap in the field of transaction privacy protection.
It's a pity that I previously didn't realize 48Club has a governance token $KOGE, which has tripled in the past few months. Missing out is quite a shame. When BSC makes moves, it's a ticker worth paying attention to - I bet on $BID and took a roller coaster ride, which was exciting.
Their solution for MEV is integrating AI Driven Sandwich Identifier (ADSI), using AI technology to identify and intercept sandwich attacks. Binance Chinese team and BNB Chain have also interacted with them. This is probably one of the key reasons why $KOGE was selected for Binance Alpha.
As for $KOGE's empowerment, it involves doing LP mining for $KOGE, which is like a second pool, and periodic (at least quarterly) token buybacks.
Coming back to the point, the speculation on BSC is essentially the Web2 Attention mentioned by @thecryptoskanda, with everyone following CZ and Heyi's hype. The current speculation phase of BSC is very similar to Solana's Toly shill phase (that wave of Solana mobile app hype), so I'm more inclined to believe that the broader direction will focus on tokens with some application attributes.
The speculation path for Layer1 is probably meme → application (possibly DeFi) → meme → application (possibly AI Agent), and so on. I personally think the market's attention to its ecosystem will continue to flow between different sectors. Therefore, I believe BSC will experience a narrative shift from meme → application in the short term, with AI Apps most likely to benefit.
Whether a Layer1 ecosystem can sustain itself depends on the needs of its stakeholders.
