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SuiNS (Sui Name Service) is a decentralized Web3 domain service developed on the Sui blockchain, allowing users to create identity names in the format @yourname instead of using long, hard-to-remember wallet addresses. The project is inspired by ENS but goes further with a fully on-chain governance model, without multisig, providing a more user-friendly experience for Web3 users and enhancing security in on-chain interactions.
Launched in 2022 and officially deployed on the mainnet in May 2023, SuiNS has already achieved over 330,000 registered domain names, becoming one of the identity infrastructure pillars in the Sui ecosystem.
How does SuiNS work?
SuiNS allows users to register domain names with lengths from 3–63 characters, linked to a Sui wallet. Instead of using a 66-character wallet address, users can transact or interact with dApps on Sui using only their registered identity name. The service also supports NFT avatars and easy integration through SDK or RPC for dApp developers.
Regarding the core operating mechanism:
- Decentralized Governance: Contract changes, protocol parameters, and Treasury allocation are all implemented through on-chain voting.
- Staking to Increase Vote Power: $NS holders can stake tokens for 1-12 months to increase voting rights (10% increase per month).
- Voting Rewards: Users participating in voting will be rewarded with $NS tokens proportional to their voting power.
SuiNS Products
- Domain Name @yourname.sui: Easy to remember, can be used as a wallet address replacement.
SUI Domain Registration - NFT Avatar: Attached on-chain identifier.
Personalized NFT Avatar for Your Address 
Special NFTs for First 1000 Users - Voting Portal: On-chain DAO voting interface for $NS holders.
- SDK + RPC for Developers: Support for integrating SuiNS into applications in the Sui ecosystem.
SuiNS Key Features
- Web3 @name Identification: Similar to social networks, user-friendly.
- True DAO: No more multisig, all changes voted on by the community on-chain.
- Object-based Upgrade: Using Sui's object-oriented model to upgrade contracts transparently, without admin rights.
- Deep Integration with Sui Ecosystem: Supports most major wallets and dApps.
- Reduced Transaction Errors: Transactions using memorable names help reduce the risk of incorrect wallet address entry.
Overview of NS Token and Tokenomics
Token Metrics
- Token Name: SuiNS
- Token: NS
- Blockchain: Sui
- Token Standard: Native Sui
- Contract:
0x5145494a5f5100e645e4b0aa950fa6b68f614e8c59e17bc5ded3495123a79178 - Total Supply: 500,000,000 NS
- Circulating Supply: 155,302,085 NS
Token Distribution
| Category | Percentage | Vesting Notes |
|---|---|---|
| Treasury (Community + Foundation) | 57% | 22% vesting over 4 years, 35% vesting over 6 years (18.75% TGE) |
| Community Airdrop | 10% | Fully distributed at TGE |
| Voting Rewards | 5% | 0.25% at TGE, remaining vesting over 2 years |
| Team & Early Contributors | 7.5% | 1 year lock, 3 years vesting |
| Investors | 11% | 1 year lock, 3 years vesting |
| Mysten Labs | 9.5% | 1% at TGE, vesting over 4 years |
Token Vesting Schedule
Token Utility
- DAO Governance: Voting on on-chain changes.
- Stake to Increase Voting Power: Up to +210% voting rights.
- Receive Voting Rewards: 5% of total supply allocated to voting activities.
- Purchase SuiNS Domains (in the future): Use $NS instead of SUI for payment.
SuiNS Token Storage Wallets & Exchanges
- Storage Wallets: Suiet, Surf, Ethos, Sui Wallet…
- Exchanges:
- Bybit (NS/USDT)
- Sui DEXs (upcoming listing)
Roadmap
| Time | Key Milestones |
|---|---|
| 2022 | Initial concept, early development stage |
| 05/2023 | SuiNS deployment on Sui mainnet |
| 11/2024 | NS Token TGE & Airdrop |
| 2025 | Apply NS token for domain transactions, expand DAO voting |
Project Team
SuiNS is developed as part of the core infrastructure of the Sui ecosystem, receiving technical support from Mysten Labs, the team behind the Sui blockchain. The project operates independently with governance completely determined by the community.
Investors and Partners
- Investors: Mysten Labs (allocated 9.5% of NS tokens with vesting)
- Integration Partners: Suiet Wallet, Ethos, Surf Wallet, dApps on Sui
Similar Projects
| Project | Blockchain | Differentiating Point | Token |
|---|---|---|---|
| ENS | Ethereum | Multisig Governance | $ENS |
| SPACE ID | BNB Chain | Multi-chain Integration | $ID |
| SuiNS | Sui | Fully On-chain DAO | $NS |
Overall Assessment of SuiNS
SuiNS is not just a simple ENS copy on Sui. The project possesses clear breakthroughs in governance mechanisms, contract upgrades, and a user-friendly approach through social network-style identification. The use of object-based upgrade model and staking vote helps ensure true decentralization, something few name services currently achieve.
With over 330,000 names registered, deep integration with Sui wallets and dApps, and transparent tokenomics, SuiNS is an essential piece if you want to build a sustainable Web3 identity in the Sui ecosystem.
Frequently Asked Questions about SuiNS
- How is SuiNS different from ENS?
SuiNS is fully on-chain governed, does not require multisig, and uses an object upgrade model. - What is the $NS Token used for?
Used for DAO voting, receiving voting rewards, and in the future for purchasing SuiNS domain names. - Who should use SuiNS?
Web3 users who want clear on-chain identity, and dApp developers who need to integrate friendly names instead of wallet addresses.
Summary
SuiNS is leading the trend of decentralizing Web3 identity infrastructure. With a simple interface, memorable identity, and transparent DAO model, SuiNS provides Sui users with a powerful tool to interact with and authenticate on-chain identity. This is a potential piece of the decentralized application wave currently booming on Sui.
