Bithumb announced on the 9th that it will participate in the 'Grand Anniversary' event commemorating the 12th anniversary of the opening of Shinsegae Simon Busan Premium Outlet and will operate an offline pop-up booth until the 14th.
This pop-up, which previously opened in Siheung and Paju, is expanding to the Busan, Ulsan, and Gyeongnam regions. Bithumb plans to establish its first offline touchpoint with regional customers and broaden the brand experience.
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Bithumb's pop-up booth can be found at the Shinsegae Simon Busan Premium Outlet's "South Taste Village." This unique Bitcoin (BTC) mining-themed space offers a variety of events, including a "popcorn raffle" with outlet receipt verification and a total of 70,000 won in prizes, including a 20,000 won welcome gift for new customers.
Bithumb's offline pop-up is also generating buzz online. The official Shinsegae Outlet Instagram Reels video ("How I Went to Spend Money and Made Money"), which captured the recent Paju store event, garnered significant attention, garnering over 1.75 million views.
A Bithumb official said, "This pop-up is significant in that it provides Bithumb with an opportunity to communicate directly with customers in Busan, Ulsan, and Gyeongnam," and added, "We will continue to create various touchpoints so that more people can experience virtual assets in a friendly manner in their daily lives."
- Reporter Kim Jeong-woo
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