CZ — co-founder of Binance — posted on X wondering why his followers increased rapidly from 9 million to 10 million during the bear market, but seemed to stagnate when they reached 10 million during the current bull market.
The post questions the relevance of X, algorithmic capabilities, the Vai of KOLs, and whether the bull market has really arrived. The issue emphasizes the importance of engagement over just Watcher count.
- CZ mentioned the phenomenon: rapidly increasing from 9 million to 10 million, then stopping.
- The cause could be platform algorithm, KOL saturation or market conditions.
- Prioritize engagement, multi-channel measurement, and data tracking over follow metrics.
Event progression and CZ's post content
Short answer: CZ posted on X wondering about the rapid increase in followers during bear periods but stagnation during bull markets, questioning the cause.
Analysis: The content clearly shows the milestone from 9 million to 10 million, then does not continue to increase in the context of a better market. This is a signal to check the fundamentals, user behavior and content strategy of the individual/KOL.
“A dumb question about platform X. During the bear market, the number of Watcher increased rapidly, from 9 million to 10 million. Then even in this bull market, the number of Watcher stagnated after reaching 10 million. In the previous bull market, the number of Watcher increased very rapidly. Has it lost relevance now? Is this normal? Or is there a problem with X itself? Am I too 'KOL'? Or, are we not really in a bull market yet?”
Changpeng Zhao (CZ), Co-founder of Binance, posts on X
Why might followers stop growing?
Short answer: The cause could be platform algorithms, audience saturation, or changing user behavior as the market fluctuates.
Analysis: Algorithms that prioritize new content or reduce organic reach can slow down follower growth. Additionally, once a milestone is reached, the rate of further growth naturally declines; stagnant content or lack of engagement can also stall growth.
Meaning for investors and KOLs
Short answer: This is a warning to prioritize engagement, content quality, and channel diversification over just follower count.
Analysis: Investors and KOLs should monitor engagement metrics (engagement, reach), experiment with new formats, and not rely solely on one platform. XEM at follower count is an indicator but not the only measure of influence.
What to do when follow stomp?
Optimize content to increase engagement: try new topics, have clear calls to action, post at the right times, and analyze data to adjust your strategy.
Is this X's fault?
It's not possible to say for sure; we need to check reach data, change algorithms, and compare trends with peer accounts to determine the cause.
Follower count or interaction is more important?
Engagement is more important because it determines reach, campaign performance, and actual conversions for the investor or brand.
