Cumulative membership surpasses 13.26 million, with 44% of those in their 20s and 30s using Upbit.
Diversifying service usage beyond transactionsโฆ Increased use of staking and coin collection.
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As of the 22nd of last month, the cumulative number of members reached 13.26 million. New members last year approached 1.1 million, demonstrating steady growth since Upbit's launch in 2017.
Upbit's user base is 65.4% male and 34.6% female. By age group, users in their 30s accounted for the largest proportion at 28.7%, followed by those in their 40s (24.1%), 20s (23.2%), 50s (16.9%), 60s (6.0%), and 70s and older (1.1%).
Participation among the younger generation was particularly notable. Upbit users numbered 5.48 million in their 20s and 30s, representing approximately 44% of the 12.37 million people in their 20s and 30s registered in the Ministry of the Interior and Safety's resident registration statistics as of November last year.
The investor base is also expanding. In a market previously perceived as male-dominated, the influx of female users has significantly increased. By 2025, women will account for 43.1% of new users, narrowing the gap to 56.9% for men by approximately 13 percentage points.
Looking at the age groups, 20% of new users were in their 50s. This figure is similar to the growth rate among the 30-40 age group, demonstrating that interest in digital assets is spreading across gender and generation.
Ripple (XRP) was the most traded cryptocurrency throughout 2025, followed by Bitcoin (BTC) and Ethereum (ETH), while Tether (USDT) and Dogecoin (DOGE) also ranked among the top cryptocurrencies.
The most active trading time of the day was 9:00 AM. The busiest trading day of the year was January 9th, with a daily trading volume of 20.86 trillion won. This is interpreted as a reflection of market expectations for pro-digital asset policies following the US presidential election.
Investment methods are also evolving. Moving beyond simple trading, the concept of "asset management" is gaining traction. The number of users of "staking" services, which allow users to deposit digital assets for a certain period and receive rewards, has surpassed 300,000. Since launching in 2022, the cumulative rewards paid out through December 2025 will reach approximately 257.3 billion won. "Coin Collecting," an installment-based investment service launched in August 2024, has also quickly gained traction, securing 220,000 users and recording a cumulative investment amount of 478.1 billion won.
Based on the results of this user analysis, Upbit plans to accelerate platform advancements and user experience improvements. An Upbit representative stated, "With digital asset investment becoming a part of everyday life, we will focus on creating an environment where users can trade more safely and conveniently."
Reporter Jeong Ha-yeon yomwork8824@blockstreet.co.kr
