Every founder needs to create their own memes, which can be any form of information that users can receive, such as language, gestures, colors, or designs. For example, in the industry, when people think of CZ, they immediately think of the number 4; when they think of Lei Jun, "Are you OK?" comes to mind; "Make xx great again" is associated with Trump; there's also Steve Jobs' classic black turtleneck; Michael Saylor's iconic Bitcoin orange... These meme symbols easily transform users from mere consumers into brand advocates and even promoters. The various meme-derived culture also accelerates the exponential spread of the company. Memes are the most powerful weapon against user forgetting and ambiguity.