BingX becomes the first crypto exchange in history to partner with the Scuderia Ferrari HP F1 racing team.
BingX , one of the world's top crypto exchange and a pioneering Web3 company in AI application, officially announced a multi-year partnership agreement with the Scuderia Ferrari HP Formula 1 racing team .
This marks BingX first foray into Formula 1 racing, and also signifies Scuderia Ferrari HP's first strategic partnership with a cryptocurrency exchange. This collaboration represents a fusion of Ferrari's speed and the groundbreaking technology of digital finance.
Two worlds. A shared drive to go further.
— BingX (@BingXOfficial) January 16, 2026
BingX is now the first official crypto exchange partner of @ScuderiaFerrari .
Together, to Drive Beyond. pic.twitter.com/MU2yBsstJY
Strategic vision from BingX partnership with Ferrari
BingX collaboration with Ferrari marks a significant milestone in its global brand expansion strategy. The Scuderia Ferrari HP, with its proudly displayed Ferrari logo, represents precision and the ambition to reach the highest peaks.
These are the values that BingX has always pursued in its efforts to become the most trusted cryptocurrency exchange. This partnership helps solidify BingX 's "top-of-mind" position in the crypto industry, while demonstrating the company's long-term commitment to world-class partnerships.
A new era of technology and speed.
Daniel Lai , Business Director of BingX, Chia :
“This is not just a milestone, but a new benchmark for BingX. The discipline, precision, and pursuit of perfection of Scuderia Ferrari HP reflect the values we pursue as a global trading platform. BingX partnership with Ferrari propels us to elevate every product and experience we offer to users worldwide.”
Lorenzo Giorgetti , Sales Director of Scuderia Ferrari HP, Chia the reasons for choosing the partner:
“We are delighted to welcome BingX as Scuderia Ferrari HP’s first cryptocurrency exchange partner. This collaboration reflects our readiness to embrace new technologies, in line with our forward-thinking philosophy. As we enter a new era of motorsport with the FIA 2026 regulations, this alliance demonstrates Scuderia Ferrari HP’s commitment to exploring cutting-edge innovations, both on and off the track, while upholding our legacy of precision and ambition. Our selection of BingX as our first cryptocurrency exchange partner also reflects our belief in the industry’s transformative potential and the opportunity to connect with a global community through new digital experiences.”
In the coming years, fans will have the opportunity to interact with BingX through a variety of Scuderia Ferrari HP events, digital platforms, global content, and exclusive experiences as the partnership continues to expand. The BingX Ferrari partnership opens a new and ambitious phase for BingX – one shaped by groundbreaking partnerships, world-class brand alignment, and a commitment to contributing to the future of the industry.
Introduction to BingX
Established in 2018, BingX BingX is a leading cryptocurrency trading platform and Web3 AI company, serving over 40 million users globally. With a comprehensive suite of AI-integrated products—from Spot Trading and Derivative to copy trading— BingX caters to the diverse needs of users at all levels, from beginners to professional investors. Committed to building a smart and reliable trading platform, BingX continuously innovates to enhance user performance and confidence. In 2024, BingX became the official partner of Chelsea Football Club, marking a significant step in its sports sponsorship venture.
Download the BingX app on mus or Android Start your investment journey today!
Note: This content is community-posted; Coin68 does not directly endorse any information from this article and does not guarantee its accuracy. Readers should conduct their own research before making decisions that affect themselves or their businesses and be prepared to take responsibility for their choices. This article should not be XEM investment advice.
