Four Key Insights into LayerZero's GTM Strategy While the market may be uninteresting due to the current downturn, GTM is crucial in the era of singularity. Let's examine how LayerZero is launching its own chain. 1. The Power of Reframing The existing vApp (on-chain + off-chain) concept was redefined as "Atomicity Zones." This message conveys that off-chain elements, once verified with ZK proofs, are part of the chain. This neatly transcends the stereotype that "on-chain = security, off-chain = insecurity." Even with the same technology, the frame within which it's presented determines its adoption. 2. Delivering a Vision Tailored to TradFi's Perspective This event was thoroughly targeted at the traditional financial audience. The structure made complex technology feel intuitive and inevitable. High production quality and clear sequencing evoked emotional resonance. Presentations of this caliber are rare in crypto. 3. Trust Built Through Partnerships Tether, Citadel, ICE, DTCC, Ark—the very lineup of partners on stage was a message. Before explaining the technical perfection, they first showed who was involved. This is a classic example of using the launch event as a platform for trust-building. 4. Tangible Experience They showed and allowed people to touch the small node hardware box. A physical object in your hand is more powerful than a hundred numbers on a slide. This is the most effective way to transform abstract infrastructure into tangible reality. Few teams in crypto can achieve this level of end-to-end product-message-execution. Let's do our best. Tweet