The vast majority of new projects' first post on Binance Square gets only a handful of likes and fewer than 200 views. It's not that the content is bad; it's that nobody sees it. This isn't a content issue; it's a social trust issue.
I. Why Binance Square is the core battleground for the cold start of new projects
In 2025, a key change is taking place in the content ecosystem of the crypto market: projects' "attention gateways" are rapidly shifting from Twitter/X and Telegram to Binance Square.
The reason is simple. Binance Square isn't an independent content community; it's directly embedded in the homepage of the world's largest crypto exchage. Users browsing market data and researching projects will directly encounter content on Square. This means that content on Square inherently carries a higher conversion intent than on other platforms—those reading your content are already potential investors and community members.
In the first half of 2025, Binance accounted for over 41% of the spot trading volume in the exchange market, making it one of the most concentrated cryptocurrency platforms globally. For new projects, establishing content influence on this platform is equivalent to directly engaging with the most precise target audience.
The problem is that new accounts get almost no organic traffic on Binance Square. This is the cold start trap.
First hurdle: How does the cold start trap form?
Binance Square's content distribution logic, like all social media platforms, is based on social trust signals. The number of followers an account has, the number of likes on a post, and the amount of interaction are the core parameters that the platform uses to decide whether to recommend content to more users.
The initial exposure of content posted by an account with 5,000 followers can be 20 to 30 times that of an account with 0 followers.
This creates a vicious cycle: without followers, content gets no exposure; without exposure, followers cannot be gained. New projects enter the market with great content, only to find that Square's algorithm simply doesn't give that content a chance to be seen.
Many project teams' solution is to wait. Wait for organic growth, wait for spontaneous community spread, wait for KOLs to take notice of us.
In the highly competitive Web3 market, this waiting method usually means missing the entire narrative window.
Alpha comes quickly and goes quickly. By the time your Binance Square account has naturally accumulated enough data to allow your content to be pushed to a wider audience, this round of FOMO (Fear of Missing Out) may have already ended.
The second challenge: Content strategy – What to publish during the cold start period
Before discussing how to crack the cold start, let's make one thing clear: the content itself must be up to standard.
Even if an initial fan base is quickly established through external means, users will not stay if the content quality is poor, and the algorithm will not continue to push traffic.
II. The most effective cold start content on Binance Square typically meets the following characteristics:
- Alpha attributes are clearly defined. Users enter Square to find information gaps. Content posted by project teams needs to include in-depth analysis of their project, unique judgments on industry trends, or on-chain data that hasn't yet been widely disseminated in the market. Vague project introductions are unappealing.
- Clear viewpoints, not "official machine". Many project teams' Square accounts write content that's just like their white papers, full of official rhetoric. But Square users want to see voices with personality. Even the personal perspectives of team members and their genuine market judgments have more impact than official statements.
- High-frequency, stable output. The algorithm favors active accounts. During the cold start phase, it's recommended to post 2 to 3 pieces of content daily to let the platform determine that you are a consistently active creator, rather than an occasional project team.
- Interaction takes precedence over posting. Commenting on other KOLs' posts and participating in trending topics is far more efficient than simply posting yourself. Interaction brings visibility, and visibility during the cold start period is more valuable than anything else.
The third hurdle: Social trust – the real key to a cold start.
Many project teams understand the cold start as a "content problem," but the core of the cold start is actually a "social trust problem."
When a potential community member sees your Binance Square account, the first thing they do isn't read your content, but look at your follower count.
When an account with 200 followers posts the same content as an account with 5,000 followers, the difference in user trust and willingness to click is orders of magnitude.
This is a natural human reaction to social signals. FOMO (Fear of Missing Out) is particularly prominent in the crypto community—everyone's following this account, so I should follow it too and see what they're saying.
For new projects, one of the most efficient ways to start is to build a credible initial fan base before officially releasing content.
This principle is the same as with traditional internet product launches: before Apple releases a new product, there are already a large number of pre-registration users; before the NFT project Mint, there was already a Discord community to build up. On Square, your number of followers is a signal of this "pre-registration queue".
If you'd like to learn how to systematically build influence on Binance Square, this in-depth guide will be helpful: The Complete Guide to Becoming a Binance Square Influencer (KOL) ( https://fansgurus.com/zh/blog/how-to-become-binance-square-influencer )
It contains a complete breakdown of the path from zero to KOL, which is of great reference value for account creation strategies for new projects.
Real-world case study: A DeFi project's 30-day cold start
Let's break down a real-world cold start case.
A DeFi protocol project (the project name has been anonymized to protect privacy) launched its Binance Square operations in early 2025. Its initial state was: 0 followers, 0 interactions, and no platform resources.
Days 1-7: Building Initial Social Trust. Instead of immediately launching a high-intensity posting campaign, the project team first established an initial fan base through Fansgurus' Binance Square growth service. Fansgurus provides a real fan service, leveraging over 240,000 real active users on the platform to accumulate followers for the account. Over 90% of the accounts have real profile pictures, content, and activity records, posing no risk to the account.
By the end of the first week, the account had around 800 followers.
Service address: Binance Square Growth Services ( https://fansgurus.com/zh/binance-real-services )
Days 8 to 14: With a basic fan base established after the content launch, the account enters a high-frequency posting phase. The content matrix includes:
Daily market commentary (in-depth analysis of project tracks), weekly protocol data reports (on-chain data disclosure), and personal perspectives shared by team members (founders' industry viewpoint posts).
The average engagement rate of the content in the first week was about four times higher than when the account was cold-started, because the existing 800 fans provided early interaction, triggering further push from the algorithm.
Days 15 to 30: KOL Collaboration and Community Expansion. As content exposure increased, the project team began interacting with mid-tier KOLs on Square, triggering several organic content disseminations. An in-depth analysis post about the protocol's revenue model received 1200 shares on day 22, the highest single-post dissemination data during the entire cold start period.
By the end of the 30-day period, the account had over 6,000 followers, and the content had reached over 100,000 active Binance users naturally.
Key takeaway: The initial establishment of social trust meant that each subsequent piece of content was not fighting against the algorithm, but rather riding the wave of its popularity.
More than just fans: Activating algorithms through real-person interaction
Binance Square's algorithm considers more than just the number of followers; it also considers the quality of content engagement: likes, comments, reposts, and shares.
Many new projects still have low engagement on their posts after building an initial fanbase because the fans are not active enough.
Fansgurus's real-person service solves this problem. In addition to increasing followers, the platform also offers real likes, comments, and interactions. This means that project teams can trigger the platform's push mechanism through real interaction data when key posts are published, allowing good content to receive the exposure it deserves.
Founded in 2018, Fansgurus has over 8 years of experience in the social media growth service industry and is one of the few platforms in the industry that can provide stable real-person interaction services. The platform covers more than 15 mainstream social media platforms, including Twitter, Instagram, Telegram, TikTok, and Binance Square.
View Binance Square's Real-Person Growth Services: Binance Square Real-Person Growth Services ( https://fansgurus.com/zh/binance-real-services )
Five-Step Execution Checklist: Cold Start of the New Binance Square Project
- Account Setup (Days 1-3): Create a complete account profile, including a clear project introduction, website link, logo, and cover image. An incomplete account will lower the trust of potential followers.
- Establish initial social proof (Days 1 to 7): Build an initial fan base through professional growth services, with the goal of reaching 500 to 1000 initial fans before the official content release.
- Create a content release calendar (to be completed 5 days in advance) to plan the content themes for the first month and ensure a stable daily output of content. This includes four dimensions: project technical updates, market insights, data reports, and team voices.
- The algorithm-driven push notification (continuous execution) is triggered in conjunction with real-person interaction services when each key post is published. Priority is given to ensuring that each piece of content receives sufficient initial interaction within 1 hour of publication.
- Connect with KOLs (starting from Week 2): Proactively comment on content from mid-tier and upper-tier KOLs on Square, find common ground, and create natural opportunities for collaborative dissemination. One repost from a top KOL is more effective than 100 posts from you.
Frequently Asked Questions
Will a new project get exposure on Binance Square without any followers?
Almost none. Binance Square's content distribution algorithm heavily relies on an account's historical interaction data and follower base. Content posted by an account with 0 followers, even if of high quality, is unlikely to be actively pushed to non-following users in the feed. This is why the primary task in the cold start phase is to build an initial follower base, rather than posting content frequently.
Will using services like Fansgurus pose a risk to my account?
No. Fansgurus provides a real-person service, with over 240,000 real, active users on the platform performing follow tasks. These users all have real profile pictures, bios, and account histories; they are not bots or fake followers. Founded in 2018, the platform serves tens of thousands of clients worldwide and has over 8 years of stable operation.
How long does it typically take for Binance Square to start up?
Depending on the content quality and resource investment of different projects, it typically takes 2 to 4 weeks to go from 0 followers to consistently triggering the platform's push mechanism. The key milestones are reaching 1,000 followers and consistently exceeding 50 interactions per post. Once these thresholds are crossed, the flywheel effect of organic growth will gradually emerge.
At what frequency should project teams post content on Binance Square?
During the initial launch phase, it's recommended to post 2 to 3 times per day. Not every post needs to be a long, in-depth article; short comments and market updates can also maintain account activity and help the algorithm continuously identify the account as an active creator. Once you enter a stable operational phase, posting 1 to 2 times per day is a sustainable pace.
Is there a complete guide to growing your Binance Square account that I can refer to?
Yes. This article systematically breaks down the entire path to becoming a Binance Square KOL from scratch, including all the details of account building, content strategy, and traffic acquisition: The Complete Guide to Becoming a Binance Square KOL (https://fansgurus.com/zh/blog/how-to-become-binance-square-influencer)
Summarize
Binance Square is the most worthwhile content channel for new projects in 2025 to invest heavily in, bar none. Directly embedded in the traffic portal of the world's largest exchange means your target audience is right there.
However, its algorithm is unfriendly to new accounts. Zero followers mean zero exposure, and good content will be stifled the moment it is published.
The right approach to a cold start is not to wait, but to systematically build initial social trust—establish a fan base through professional growth services, activate algorithmic traffic through real-person interaction, and then use good content to get the traffic spinning.
Two-step approach: First, address the issue of social trust, then use content to truly get the traffic flywheel spinning.
If your project is being deployed on Binance Square, start now, don't wait for the algorithm to give you a chance.
Binance Square growth services: Build your social trust foundation starting today (purchase Binance followers, bulk account posting): View service plans (https://fansgurus.com/zh/binance-real-services)
