Say no to “Farm Farmers”, distribute tokens instead of points, achieve real liquidity on the first day, distribute generously, keep it simple…
Compiled by Karen, Foresight News
Controversy continues to emerge on the issue of token distribution. Hayden Adams, the founder of Uniswap, a pioneer in igniting the DeFi craze and a typical airdrop success story, shared his insights on good token distribution strategies in light of the recent heated discussions around this topic.
1. Tokens, not points.
2. Don’t be a Farmer. It is bad behavior to attract people through ambiguous token distribution methods. If you don’t know clearly, please don’t speculate publicly. If you know but are not ready to share all the details, please don’t deliberately keep people in suspense. Just share the real information when you are ready.
3. Real liquidity on the first day. Tokens with low circulation are malicious and what I cannot tolerate the most. You don't need to work with exchanges or market makers. It's simple, just publicly distribute a sufficient number of tokens to conduct real price discovery on DEX. When evaluating these things, people should start to use fully diluted valuation (FDV) instead of market capitalization (mcap) as the benchmark.
4. Don’t create absurdly high token supplies to exploit people’s unit bias psychology, which is also bad behavior.
5. Don't be stingy, please generously distribute a certain number of tokens. If you think the community is not worth so much, then don't issue tokens.
6. Don’t hype the token price. If you tweet that your token will moon, or hire a KOL or marketing company to do so, I will think you are just trying to get rich quickly instead of creating real value.
7. Keep it simple.
8. Think carefully and be intentional about your decisions so you can stand behind them and explain them to others. Don’t get into arguments or apologies with Crypto Twitter. Create something you’re proud of and stand behind.
