Jessy, Jinse Finance
Requirements for participating in Binance Wallet TGE are becoming increasingly stringent!
Previously, the exclusive TGE of Binance Wallet brought a large amount of data and new users, making it the most popular Web3 wallet. Retail investors also obtained substantial returns in low-threshold TGEs. However, the recent five token airdrops and TGE activities within the Binance Wallet have become increasingly demanding. Both exclusive TGE activities and Alpha airdrop activities now have requirements for users' Alpha token trading activities.
These requirements initially started with purchasing any Binance Alpha tokens on exchanges or wallets, then progressed to transaction amount requirements, rising from the initial 20U to 50U, 100U... Until April 25th, a new rule was introduced: the Binance Alpha Points scoring system was launched, through which Binance will judge airdrop and TGE activity eligibility based on point rankings.
How the Alpha Points Rules Operate
The twelfth Binance Wallet exclusive TGE launched on April 25th already used Alpha Points to determine airdrop eligibility, and according to Binance's announcement, users qualifying for subscription must have at least 45 Binance Alpha points.
The point system calculation is divided into two parts: one based on user asset quantity, and the other based on traded Alpha token value. Specifically as follows:
For this 45-point threshold, having over 10,000U in assets on Binance exchange or wallet in the last 15 days meets the requirement. Alternatively, continuously buying 8U of Alpha tokens for 15 days also qualifies.
With this rule, obtaining "wool" becomes increasingly difficult for users, and the cost for specialized "wool-pulling" studios significantly increases. Binance's point system also has an anti-Sybil attack effect.
From an operational perspective, under such rules, user loyalty to Binance exchange will greatly improve. One can imagine more users moving funds to Binance exchange to obtain airdrop qualifications, also increasing their trading frequency of Binance Alpha tokens.
Currently, under these point rules, for users with insufficient assets, obtaining points through trading is relatively easy, just by multiple Alpha token trades. For instance, trading Alpha tokens over 128U seven times or more satisfies the 12th TGE point requirements.
Summary:
Whether for exchange or wallet airdrops or TGE activities, these are ostensibly user benefits. In reality, they are a method for exchanges to maintain users and generate data for their new products. Both Binance and other exchanges are gradually raising airdrop and TGE thresholds.
Threshold increases are actually beneficial for genuine users, screening out truly loyal exchange users. With a fixed total reward pool, fewer qualifying users mean higher airdrop amounts for real users. For exchanges, this will significantly improve user stickiness.
