SRM Entertainment officially changes its name to Tron Inc. and trades with the code "TRON" on Nasdaq from 17/7, owning 365 million TRX valued at $110.46 million.
SRM Entertainment Inc. has implemented a decisive move by changing its legal name to Tron Inc. and adopting the new stock code "TRON" on Nasdaq, effective from July 17, 2025. This move reflects a brand repositioning strategy focusing on treasury management primarily through TRX tokens, transforming the company into the first "TRX proxy" among listed companies.
The Florida-based company claims to be the largest publicly listed company holding TRX, with over 365 million TRX, valued at approximately $110.46 million at the current exchange rate. The CUSIP stock identifier 85237B101 will remain unchanged during the conversion, ensuring continuity for current investors.
The success of this strategy is clearly reflected in stock performance. SRM has surged 1,270% YTD and increased by over 55% in the past month alone, demonstrating the strong appeal of the "crypto asset treasury" model to investors. CEO Rich Miller stated that the name change is part of a long-term goal to enhance corporate value through TRX treasury strategy implementation.
Miller expressed confidence in TRX's central role in the global payment ecosystem: "We believe TRX will continue to play a core role in building the next generation of global payment networks and a more inclusive financial infrastructure – operating 24/7, with low costs, and high transaction speeds". This perspective reflects the trend of businesses seeking blockchains with lower transaction fees and higher scalability than Bitcoin.
Unique Business Model
Tron Inc.'s special feature is its business model combining digital assets and traditional entertainment product manufacturing. The company continues to operate its 100% owned subsidiary, specializing in designing and producing custom items like toys and souvenirs for major global theme parks, including Walt Disney Parks, Universal, Seaworld, and Six Flags.
This combination creates a unique investment narrative: stable revenue from the traditional entertainment industry on one side, and growth potential from crypto assets on the other. However, investors must also face dual risks from both TRX price volatility and the entertainment industry business cycle.
Tron Inc.'s future performance will depend on complex factors including TRX custody risk management, token liquidation, and the adoption of appropriate accounting standards for crypto assets. The company needs to prove that this model can create sustainable value for shareholders, not just relying on short-term price surges.
