"Buy a great company, buy it at a reasonable price, hold it long-term, and patiently wait for it to appreciate." This seems simple, but almost everyone fails to do it, even knowing that Buffett and Coca-Cola are classic examples. Why do so few people actually practice it? The core reason: This strategy is simple, but extremely counterintuitive. It requires people to overcome both psychological and behavioral barriers, which are almost instinctive. For example, right now, the market is in a panic phase, and no one knows when the bottom will be. Everyone knows to buy when fear is high and sell when greed is high. But most people buy when market sentiment is euphoric, fearing they'll miss a historic opportunity; and then "cut their losses" when the market crashes, fearing they'll go to zero. The reality is, many altcoins have indeed gone to zero. This kind of muscle memory only reinforces people's fear. Regarding behavioral barriers, people prefer action to stillness. Especially now that people are used to instant feedback, they don't feel anything from slightly longer feedback. Even if someone says that BTC will rise to $1 million and ETH to $100,000 in the future, no one will feel anything. However, if BTC recently rises or falls by $2,000, and ETH by $500, people immediately react. Comparatively, inaction breeds greater anxiety, and this instinctive anxiety drives frequent buying and selling, thus destroying the power of compounding. There are other aspects of human nature, such as most people believing they are smarter than others. Overestimating one's own cognitive bias is widespread; most people draw conclusions based on information they prefer. If the relative return lags behind, it's even more unbearable. For example, seeing BTC/ETH returns lower than other projects, or Coca-Cola lower than tech stocks. This kind of painful comparison is hard for human nature to tolerate. Then, people start switching sectors, chasing trends, and missing out on bigger opportunities. Compounding is too time-consuming. Even if people recognize and discover quality companies, few are willing or able to wait five, ten, or even twenty years. Long-term holding strategies are difficult for most people. With information overload, there are always various voices telling people that something is outdated, which shakes their resolve.