[Pudgy Penguins🐧Inner Igloo Key Summary: "From an NFT Project to a Global Brand"] (Source: @web3dream) 1️⃣ A Major Product Strategy Shift: "Pink & Blue" (Targeting Women and the General Public) • Admitting Mistakes and Expanding Target Audience: We've acknowledged the limitations of our previous "Crypto Bro" (male-centric) marketing strategy. Now, we're expanding into a mainstream brand that encompasses women and children. • Second Pokémon Strategy: We're benchmarking the "cuteness for all ages" that made Pokémon the No. 1 IP. With a product line centered around pink and blue, we aim to become a brand beloved by both genders. • Signs of a Mega Hit: The recently released Valentine's Day merchandise "Plush Bouquet" sold out in 72 hours, with 5,000 units sold out. We expressed confidence that if we had sufficient inventory, we could have generated $5 million in monthly sales. 2️⃣ Business Model: "Forget NFT fees, now it's D2C." • Revenue Diversification: Using Jellycat as an example, which generates approximately KRW 460 billion (USD 350 million) in annual sales, we aim to create a success story that generates hundreds of millions (hundreds of billions) of dollars (or even billions) in sales through physical product sales (D2C). • Increased Holder Value: As your brand grows, your NFT will become a unique, rare item, like a first-edition Pokémon card. Revenue from your physical business will ultimately be the key driver of your NFT's value. • Long-Term Building: Rather than focusing on short-term results, we are building a "brand bible" that looks ahead 2-4 years. 3️⃣ Airdrop & Abstract: "Synced with the Community" • Airdrop Design Intention: The scale and format of Pengu's airdrops were carefully designed to ensure all holders are aligned with the team's product strategy (Blue Pengu's main character). • Dedicated Third-Party Airdrop Team: We have already established a dedicated team to secure airdrops from external projects for holders. Even in the current market conditions, we have already secured several airdrops. • Confidence in Abstract: Luca praised the Abstract team (Saigar and crew) as a "phenomenal team" and expressed strong confidence in the technological expansion of the Fuzzy ecosystem. 4️⃣ Global Expansion and Localization: "Asia is Our Core" • Pangu Asia's Efforts: He expressed deep gratitude for the dedicated efforts of the Asian community, including the Malaysian team. Our localization strategy, which encourages non-holders to engage with IP, is proving effective. • Strengthening offline contact points: We plan to continue expanding our offline influence through global events such as Hong Kong Consensus. 5️⃣ New Channel Entry: "Whatnot Live Commerce" • Real-time Communication and Sales: We have officially launched Whatnot, a fast-growing live auction app, in the US. We will set up a dedicated studio in our Miami office and hire professional hosts to fully facilitate real-time communication and sales. 6️⃣ Market Conditions: "A bear market is the best time to build." • Calm Response: We are not swayed by the current bear market or pessimistic speculation like the "Reddit 4-Year Cycle." • Focus on Essentials: Luca emphasized that we are focused on "what we can control (products, partnerships, and brands)" and are poised to bounce back most powerfully in the next bull market. [+Luka's Update] 👀 Regarding the reason for his Instagram profile change, Luca made a surprising confession: he recently became a "free agent (FA) in the dating market." 🐧Luca was also taken aback by the recent market crash and hurt by the critical messages, but ultimately showed his determination to tackle the core issue (D2C sales). It seems he's trying to prove that "real businesses" that generate real profits outside of crypto can survive, especially in a slump.🙏