Why are random tweets being turned into tokens? Some think it’s the future of crypto, while others have brushed off the trend as just another meme wave. But what’s actually going on with these content...

<p>Why are random tweets being turned into tokens? Some think it’s the future of crypto, while others have brushed off the trend as just another meme wave. But what’s actually going on with these content coins? Here’s why people are buying tokens tied to tweets and videos and what Coinbase’s Base network has to do it.</p><p>KEY TAKEAWAYS➤ Content coins turn a single piece of content into a tradable token, fueling a new wave of speculation and creator monetization.➤ Most of this activity is happening on Zora and Base, with “Base is for everyone” acting as the first major breakout.➤ Critics say content coins are just meme coins in a new wrapper, but the tools, speed, and user interest suggest something bigger might be unfolding.</p>In this guide:<ul><li>What are content coins?<ul></ul></li><li>How do content coins work?</li><li>Why are content coins showing up on Base?</li><li>Content coins vs meme coins, NFTs, and other tokens</li><li>Use cases: Where could this go?</li><li>Risks and criticisms of content coins</li><li>The road ahead for content coins</li></ul><h2>What are content coins?</h2><p>A content coin is a crypto token created around one specific piece of content. That content could be anything: a tweet, a meme, a video, or even a blog post. Instead of representing a brand or a project, the token represents that single post. One moment, one coin.</p><p>If you’ve seen tokens trending on social media with no project behind them, just a phrase or link, that’s usually a content coin. It gets minted, listed, and traded just like any other crypto token. The crucial difference is that the value comes from how the content performs, not from what the token powers.</p><p>This format has gained popularity due to how easy it is to mint a token these days. That’s where Zora enters the picture.</p><h3>What is Zora?</h3><p>Zora is a protocol that lets people turn content into tokens and one of the main tools used to mint content coins. Zora is often mentioned in the same breath as platforms like PomPom or Farcaster; all are part of this new wave of on-chain social tools. Zora is the one focused entirely on tokenizing media.</p><img alt="zora interface" src="https://static.fwimg.io/img/feed/dac103d3916d69893101868801adb160.jpg">Zora interface: Zora<p>Technically, Zora is built using the OP Stack, the same foundation used by <a href="https://beincrypto.com/learn/what-is-base-chain/" rel="nofollow">Base</a>, Coinbase’s <a href="https://beincrypto.com/learn/layer-2-scaling-solutions/" rel="nofollow">layer-2</a> network. That’s why most content coins minted on Zora are showing up on Base. It’s cheaper, faster, and already backed by one of the biggest names in crypto.</p><h2>How do content coins work?</h2><p>Once a piece of content is picked, it gets minted into a token. That token becomes the content coin, and can be traded just like any other crypto token.</p><p>This starts on platforms like Zora, where anyone can upload content and mint it on-chain. From there, the coin can be listed on a <a href="https://beincrypto.com/top-picks/best-decentralized-exchanges/" rel="nofollow">decentralized exchange</a>. Users can buy it, hold it, or flip it based on how they think the content will perform.</p><p>Did you know? There are no rights attached to the content you upload. You don’t own the copyright. You’re not licensing the post. You’re holding a stake in how far it spreads.</p><p>Some content coins gain traction for cultural reasons: a joke that lands, a tweet that blows up. Others pump fast, then crash.</p><img alt="Top content coins on Zora" src="https://static.fwimg.io/img/feed/bd79c0087a92eb2e0f83a95c9ca87270.jpg">Top content coins: <a href="https://zora.co/" rel="nofollow">Zora</a><h2>Why are content coins showing up on Base?</h2><p>As previously alluded to, the majority of this activity is happening on Base. The network is faster and cheaper than the Ethereum mainnet, making it ideal for high-volume tokens tied to fast-moving content. </p><p>However, the technical side is just half the story. The bigger reason this is all happening on Base is because of Jesse Pollak, the guy leading the project. He’s the one who first framed content coin crypto as a cultural format, not just another type of token. His now-famous phrase, “Base is for everyone,” was minted into a token itself. </p><p>Did you know? The Base ecosystem also benefits from early creator tools. Zora runs smoothly on Base. Farcaster is native to Base too. So when a creator wants to tokenize something — a post, a meme, or a message — they don’t need to jump chains or pay heavy fees.</p><h2>Content coins vs meme coins, NFTs, and other tokens</h2><p>Are we just talking about meme coins with new packaging? Ultimately, the hype, speed, and speculation feels the same. Tokens fly off the charts based on a tweet or a phrase. People ape in, price spikes, then drops. It does feel familiar.</p><p>The main difference is regarding what the token is tied to. A meme coin usually isn’t linked to any one piece of content. It’s about the meme itself; the idea, the joke, the identity. Think of $PEPE, $DOGE, or $WIF. There’s no single tweet behind those. The coin becomes the meme.</p><p>A content coin, on the other hand, starts with one specific post. It could be a message, an image, or even a random screenshot. The token represents that exact piece of content.</p><p>Compared to NFTs, the structure is also different. <a href="https://beincrypto.com/learn/nfts-explainer/" rel="nofollow">NFTs</a> are non-fungible, meaning one person owns one version. Content coins are usually fungible, meaning everyone can own a piece. That makes them easier to trade, and, in some ways, easier to manipulate.</p><p>So are content coins really new? Yes and no. While the tech isn’t new, the format is. You could call it a repackaged meme economy. Either way, the trend is real, and it’s moving fast, with coins being minted every day.</p><h2>Use cases: Where could this go?</h2><p>Right now, content coins are mostly speculative. However, there are a few possible directions this could take if the infrastructure and incentives line up.</p><p>Most obviously, they could spark a whole new avenue of creator monetization. There’s also room for them to galvanize community engagement. Of course, it’s not guaranteed we will be talking about content coins in the months and years to come. As with many shiny new things in crypto, they may amount to little more than just a passing trend.</p><h2>Risks and criticisms of content coins</h2><p>The biggest criticism is that we are essentially talking about meme coins, just dressed up with better branding. Many of the crypto community have expressed that this asset class only exists because the meme coin market has cooled off. So now, instead of launching a dog coin, you mint a token tied to a tweet and hope it trends.</p><p>There’s also the issue of intent. Many of these tokens are minted without the content creator’s permission. Someone sees a viral post, grabs it, and launches a coin tied to it. No rights are given and no IP is licensed, but the token gets traded anyway.</p><p>Then there’s the speed. Most of these coins are pumped and dumped in hours. You’ll see volume fly, holders pile in, and then exit within a day. </p><p>Some people have also raised concerns about insider activity. In the case of “Base is for everyone,” a few wallets bought the token early; before the public even knew it existed. Those wallets made six figures. That kind of trading pattern draws heat, especially in a space trying to avoid old-school finance behavior.</p><img alt="First breakout content coin" src="https://static.fwimg.io/img/feed/4afb73fa312c39c22a56f6c2785a1dff.jpg">First breakout content coin: Zora<p>The other problem is that these tokens have no utility. They don’t unlock anything, and you’re not staking them or voting with them. You’re just hoping the content gets views and that the coin gets volume. It’s entertainment-driven speculation. For some, that’s fine. For others, it’s a red flag.</p><p>As noted earlier, “Base is for everyone,” was minted on Zora and tied to a phrase pushed by Jesse Pollak, the head of Coinbase’s Base network. It became the first real test of what happens when a single piece of content is tokenized and traded at scale.</p><p>The token launched near zero, surged to a market cap of around $17 million within the first hour, then crashed by nearly 90% to about $1.9 million, before partially recovering to $7.7 million. The price swings, the viral speed, and the wallet activity around it made it the breakout example that kicked off the trend.</p><img alt="Base is for everyone price chart: Coingecko" src="https://static.fwimg.io/img/feed/9a33481af8d20fed3b619491f1bfb203.jpg">Base is for everyone price chart: <a href="https://www.coingecko.com/en/coins/base-is-for-everyone" rel="nofollow">CoinGecko</a><h2>The road ahead for content coins</h2><p>The hype may cool, but the format isn’t going away. Content coins have shown that single posts, memes, or messages can be minted and traded like assets. If creator tools evolve and platforms like Zora and Base keep pushing, this could grow beyond a niche. Whether you call it speculation or the next step in crypto for creators, the experiment is already live.</p>

What Are Content Coins? Everything You Need To Know

Tại sao các tweet ngẫu nhiên lại được chuyển đổi thành Token? Một số người nghĩ rằng đây là tương lai của tiền điện tử, trong khi những người khác đã bác bỏ xu hướng này như một làn sóng MEME khác. Nhưng điều gì đang thực sự diễn ra với những nội dung này...

<p>Tại sao các tweet ngẫu nhiên lại được chuyển đổi thành token? Một số người nghĩ đây là tương lai của tiền điện tử, trong khi những người khác cho rằng đây chỉ là một làn sóng meme khác. Nhưng điều gì đang thực sự diễn ra với những token nội dung này? Dưới đây là lý do tại sao mọi người đang mua token gắn với tweet và video và Base của Coinbase liên quan như thế nào.</p><p>NHỮNG ĐIỂM CHÍNH ➤ Token nội dung biến một phần nội dung đơn lẻ thành token có thể giao dịch, thúc đẩy một làn sóng mới về đầu cơ và kiếm tiền cho người sáng tạo. ➤ Hầu hết hoạt động này đang diễn ra trên Zora và Base, với "Base là dành cho tất cả mọi người" là sự bùng nổ đầu tiên. ➤ Các nhà phê bình cho rằng token nội dung chỉ là token meme được bọc lại, nhưng các công cụ, tốc độ và sự quan tâm của người dùng cho thấy có thể đang diễn ra một điều gì đó lớn hơn.</p>Trong hướng dẫn này:<ul><li>Token nội dung là gì?<ul></ul></li><li>Token nội dung hoạt động như thế nào?</li><li>Tại sao token nội dung xuất hiện trên Base?</li><li>Token nội dung so với token meme, NFT và các token khác</li><li>Các use case: Nó có thể đi đến đâu?</li><li>Rủi ro và những phê bình về token nội dung</li><li>Con đường phía trước của token nội dung</li></ul><h2>Token nội dung là gì?</h2><p>Token nội dung là một token tiền điện tử được tạo ra xung quanh một phần nội dung cụ thể. Nội dung đó có thể là bất cứ thứ gì: một tweet, một meme, một video, hoặc thậm chí một bài đăng blog. Thay vì đại diện cho một thương hiệu hay một dự án, token đại diện cho bài đăng đơn lẻ đó. Một khoảnh khắc, một token.</p>

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Bài viết gốc | Odaily Planet Daily (@OdailyChina)
Tác giả | Asher (@Asher_0210)
Vào ngày 17 tháng 12, dingaling, người sáng lập nền tảng thị trường dự đoán predict.fun, đã thông báo trên nền tảng X rằng nền tảng này đã chính thức mở cửa và airdrop điểm thưởng ban đầu cho các nhà giao dịch Meme trên chuỗi BNB, những người tham gia Aster và người dùng tích cực của nhiều thị trường dự đoán khác nhau.
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