On the Perp side, - Creating a completely new structure like WM/Tplus, or targeting a yield vertical like Ostium or qfex, like Equity or Nunchi, is attractive. However, simply creating a similar Perp Dex and playing a liquidity chicken game seems like a tough sell. *You need to go to both extremes; being in the middle is a no-win situation. - Or at the very least, allocate a significant amount of tokens to users, like lighters/backpacks, or establish a rule that team members only make money if the project is successful. Building high expectations and then farming them only for a small amount seems like a no-win situation. I believe that marketing tactics that raise "expectations" are the worst in TGEs and point farming. While a certain percentage is up to the team, using this as an excuse to lure and manipulate people will not lead to a positive outcome after the TGE. The fact that many chains are building their own Perfs means it's nearly impossible to attract compelling apps to the ecosystem. This is why it's often a second-best option.